Commercial Manager LatAm

Importante empresa Multinacional - Guatemala Ciudad, Guatemala

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Lead commercial management in the region with a highly strategic and results-driven mindset. This role is crucial in improving business profitability through the efficient management of revenue and costs, implementing product, pricing, and market strategies, and enhancing sales and trade marketing performance. The ideal candidate will develop and execute mid-to-long-term strategic plans, ensure the standardization of processes in key commercial areas, and collaborate with regional and local teams to drive alignment and effective execution. Additionally, they will analyze performance metrics, identify gaps, and implement improvement initiatives while optimizing the product portfolio and pricing strategies to ensure sustainable growth.
Main responsibilities:
• Develop and implement strategic business frameworks to drive long-term growth and replace short-term, ad hoc planning approaches.
• Identify and evaluate commercial market segments, define selection criteria for target segments, and assess competitive gaps.
• Propose initiatives to enhance business performance, optimize product portfolios, refine channel structures, and align strategic investments with business objectives.
• Collaborate with leadership teams to oversee the execution of strategic business plans, ensuring milestones are met effectively.
• Work closely with supply chain, manufacturing, IT, and marketing teams to ensure seamless execution of strategic initiatives.
• Identify operational challenges, develop risk mitigation strategies, and address internal and external market-driven obstacles.
• Support the implementation of standardized processes in sales management, pricing strategies, trade marketing, and business performance assessment.
• Guide country-level commercial teams in managing complex sales and marketing structures, ensuring alignment with revenue, volume, and margin objectives.
• Oversee trade marketing plans to ensure proportional alignment with sales growth objectives across different channels and customer segments.
• Drive efficiency through automation by implementing digital tools for sales force management, trade marketing operations, and customer self-service platforms.
• Monitor business performance using standardized scorecards and provide insights for continuous improvement.
• Ensure supply chain and manufacturing operations meet agreed targets, including inventory quality, stock levels, production prioritization, and forecast accuracy.
• Collaborate with regional teams to optimize business practices, share competitive insights, and enhance resource utilization for sustainable operational efficiency.
• Contribute to strategic planning, budgeting, forecasting, and organizational development processes.
• Ensure long-term role sustainability through succession planning and capability-building initiatives.

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